Gitanes Burger is the more casual sister restaurant to Gitanes. Serving elevated versions of fast food favourites using the best ingredients, they offer a welcome change from your typical burger place.

For this project I had to incorporate the original Gitanes branding in a way that maintained the brand recognition but also let people know this is a slightly different vibe. Over a short period I quickly developed the wordmark, menus, window signage, merch, stickers, food wrap instagram ads etc. The smiley faces featuring the original Gitanes G's quickly became a staple in the graphics.