Lululemon

Lululemon

I recently worked with Lululemon to create branding for a unique store called 'Le Local' in Montreal's Mile End district. We wanted to pay homage to the rich history of hand-painted signage in the neighbourhood so the artwork was to be painted on the front doors of the store instead of using vinyl.

We went through a number of lettering variations before arriving at the final product. Here are some photos of the process, as well as some early iterations of the lettering, and the final artwork.

  • lulumileendv1
  • lulumileendv2
  • LeLocalLogo2
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  • IMG_6564
  • IMG_6586